![]() However, the warmth of The Home Depot’s color scheme makes this square logo feel more adventurous and optimistic. The Home Depot, which is a retailer that sells a huge variety of construction products and appliances, uses a square logo and a bold wordmark to represent the strength of its products. You wouldn’t want to build a home using shoddy materials. Remember: font choice can help elevate a logo from boring to unforgettable. American Express, for example, handles incredibly sensitive information and important assets for its customers, which makes it important for them to build a brand that represents security and evokes a sense of trust.Īmerican Express nails the use of a square logo by pairing it with a bold typeface and blue color, which together enhance the sense of strength and reliability behind its brand. American Express square logo.įinancial companies are great candidates for square logos. This demonstrates how you can use color to double down on the message that your logo shape sends. The psychology behind the color blue, which indicates dependability and a sense of order, perfectly aligns with the psychology behind square logos. It’s also interesting to note that LinkedIn is owned by Microsoft – so the square logo is another signal to the parent company’s trustworthiness and credibility. By using a plain blue square as its only design element, this logo clearly differentiates LinkedIn as a professional network. While LinkedIn is a social media platform like Instagram, its square logo takes a more business-forward approach to demonstrate that it’s not your standard social app. This unique use of a square shape makes the logo so memorable that Instagram doesn’t need to include its company name to stick in users’ minds. In this way, the logo is representative and practical in its messaging. Despite being sleek and minimalist, Instagram’s square logo clearly represents a camera, which perfectly showcases the fact that it’s a photo and video app. Instagram also demonstrates how your logo’s shape can evoke more than just emotions. While the square shape of its logo inspires trust, its rounded edges make Instagram feel more inviting than the average square logo. Instagram is a social media platform that’s all about sharing creative visuals with the world. While color makes this modern logo eye-catching and memorable, the fact that the squares remain completely symmetrical helps Microsoft establish a sense of trust in its technology and cybersecurity. ![]() The company divides its logo into four panes in four different colors, adding a splash of vibrancy and a smart representation of each of its products: orange for Microsoft Office, green for Xbox, yellow for Bing, and blue for the Windows operating system. Microsoft has a widely recognizable square logo that takes a creative approach. Here are seven square logo examples and why they are effective, so you can get inspired and decide if a square logo is the right shape for your brand. ![]() With the right font styles and color schemes, as well as creative twists on a standard square shape, your logo will feel unique and out of the box. While we already asserted that square logos inspire dependability, trust, and confidence, also know that square logos can be versatile. Now, let’s get to the matter at hand: examples of awesome square logos. If you want your logo to highlight your company’s momentum or ingenuity, tap one of the templates below to customize it for your brand.Įdit this template 7 square logo examples. Triangles can represent movement and power, which makes them an excellent choice for sports apparel companies like Adidas and Reebok or a transportation company like Delta Air Lines or Mitsubishi Motors. Triangular logos tend to feel more dynamic than square logos. Also, check out our earlier blog post, “How to make a powerful logo using the right logo shapes” for a full rundown of all types of logo shapes and their meanings. ![]() ![]() This blog post goes into the benefits of square logos, but we want to present you with some alternatives first. Square logos are a safe choice - which can be great for financial, legal, and real estate companies - but they can also appear more rigid and conventional than other logos. If you’ve ever watched a movie from the 1950s where characters are referred to as “squares,” you know that the shape carries a connotation of boringness. Edit this template How square logos compare to other logo shapes. ![]()
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